SAN DIEGO'S PREMIER TATTOO DESTINATION
With 20 years in business and over 100,000 hours of collective mastery, Guru is the mecca of custom tattooing in Southern California.
Built on a foundation of artistic integrity, spiritual roots, and uncompromising standard of craft, our world-class resident and guest artists are dedicated to creating custom, high-caliber adornments for your soul’s exterior.
Our Studios
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Pacific Beach Studio
1122 Garnet Avenue • (858) 270-1070
Our Pacific Beach tattoo shop remains one of the top destinations for locals and travelers alike. With its meditative and classic beach vibes, the Pacific Beach shop houses 10 resident artists and a constant rotation of some of the best guest artists in the world. Guru Pacific Beach remains our epic first born and a world-renowned institution.
Little Italy Studio
2504 State Street • (619) 232-1011
Our second location nestled between San Diego’s art district and lively restaurant scene. Guru Tattoo Little Italy is the perfect place to get inspired. With 2 floors and its urban chic overtones, this shop will captivate you at first sight. Home of our sister company Evolve Tattoo Removal and where the Chats & Tatts podcast is birthed and filmed. 13 resident artists call Guru Tattoo Little Italy their home!
DISCOVER YOUR STYLE
Japanese
Rich in myth and heritage, featuring bold imagery like dragons, koi, and waves with flowing background windbars.
Black & Gray
Masterful smooth gradients, deep contrast, and fine shading using varying tones of black ink and wash.
Lettering
Custom typography ranging from sharp Chicano scripts and bold gothic calligraffiti to clean minimalist fonts.
American Trad
Timeless iconic designs featuring heavy black outlines, a solid primary color palette, and classic flash motifs.
Blackwork
High-impact art defined by solid black saturation, geometric patterns, illustrative linework, and heavy contrast.
Anime / Cartoon
Vibrant pop culture character art brought to life with clean linework, saturated colors, and dynamic action angles.
European Trad
Distinguished by intricate folk motifs, dark ornamental linework, and classic continental design influences.
Photorealism
Life-like portraits, wildlife, and objects rendered with precise dimensional detail to match photographic quality.
Art Nouveau
Elegant, flowing compositions inspired by natural forms, sinuous curves, organic lines, and floral accents.
Neo Traditional
A modern evolution of traditional tattooing with varied line weights, expanded color palettes, and extra depth.
Illustrative
Art inspired by storybook sketches, etchings, and fine art drawings, combining linework with creative shading techniques.
Color
Bold, vibrant ink application designed to pack rich pigment cleanly for Maximum long-term color longevity.
New School
Exaggerated, animated designs featuring exaggerated proportions, graffiti styles, and explosive color usage.
Fine Line
Delicate, precise linework crafted with single needles for subtle, soft, and minimalist tattoo concepts.
Micro-Realism
Extremely intricate photorealistic subjects miniaturized into small-scale pieces without losing hyper-detail.
Geometry
Harmonious patterns, mandalas, and mathematical symmetry crafted with clean dotwork and sharp line precision.
Ornamental
Decorative body-flowing art combining woodcut, lace, mehndi, and architectural scrollwork patterns.
Watercolor
Fluid color splatters, painterly brushstrokes, and soft gradients mimicking brushwork on canvas.
Aaron hand-picks each artist to ensure that not only their work, but their intentions, are aligned with our promise to bring the utmost creative tattooing to you.
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![Aaron Della Vedova]()
Aaron Della Vedova
OWNER/GURU AT
Little Italy & Pacific Beach -
![Patrick Sweeney]()
Patrick Sweeney
GURU AT
Pacific Beach -
![Sean Dorfler]()
Sean Dorfler
GURU AT
Pacific Beach -
![Lorenzo Gomez]()
Lorenzo Gomez
GURU AT
Pacific Beach -
![Lauryn Sharp]()
Lauryn Sharp
GURU AT
Little Italy -
![Kenny Belling]()
Kenny Belling
GURU AT
Pacific Beach -
![Tarek Elshazly]()
Tarek Elshazly
GURU AT
Little Italy -
![Deft]()
Deft
GURU AT
Little Italy -
![Lu]()
Lu
GURU AT
Little Italy -
![Bean]()
Bean
GURU AT
Little Italy -
![Andi Fitzgerald]()
Andi Fitzgerald
GURU AT
Pacific Beach -
![Shane Orduno]()
Shane Orduno
GURU AT
Pacific Beach -
![Kris Ciecura]()
Kris Ciecura
GURU AT
Little Italy -
![Lina Aquino]()
Lina Aquino
GURU AT
Little Italy -
![Izzy Kellar]()
Izzy Kellar
GURU AT
Little Italy -
![Oliver Kenton]()
Oliver Kenton
GURU AT
Little Italy -
![Morgan Bruinsma]()
Morgan Bruinsma
GURU AT
Little Italy -
![Feer Ramos]()
Feer Ramos
GURU AT
Pacific Beach -
![Chely Villalva]()
Chely Villalva
GURU AT
Pacific Beach -
![Slava Bodrov]()
Slava Bodrov
GURU AT
Little Italy -
![Jasmine “Chetana” Eichen]()
Jasmine “Chetana” Eichen
GURU AT
Little Italy -
![Sophia Raglione]()
Sophia Raglione
GURU AT
Little Italy -
![Woman with tattoos and piercings, wearing dark makeup and jewelry, standing outdoors near a plant with spiky leaves.]()
Nathalie Osuna
GURU AT
Pacific Beach -
![Sydney Dyer]()
Sydney Dyer
GURU AT
Little Italy & Pacific Beach
Shop Official Guru Merch & Art
